Free Meta Title and Description Generator with SERP Preview

1. Add your page details. Enter the page URL, your brand name and the focus keyword you want the page to rank for.
2. Write or generate your title. Type your own, or use the idea generator below the preview and click "Use" on one you like. Watch the bar under the field. Blue means it fits, amber means it's close to the limit, and red means Google will cut it off.
3. Write your description. Give one clear reason to click. The same bar tells you how much room you have left.
4. Check the preview. Flip between desktop and mobile, and light and dark. Turn on the date or rating if your page will show them.
5. Copy it. Copy the HTML tags into your page, or paste the title and description into your SEO plugin. You can also download the preview as an image to show a client or your team.

The meta title, also called the title tag, is the blue headline of a search result. It sits in the <title> element in your page's head. The meta description is the grey text under it, set with <meta name="description">. Together, with your page URL, they make up your SERP snippet, the small advert for your page that appears on Google.

The two do different jobs. Your title helps Google understand what the page is about, and it's the first thing a searcher reads. Your description doesn't help you rank directly, but it can decide whether someone clicks your result or the one above it. A good snippet can bring more visitors without changing your ranking at all.

Google doesn't count characters. It cuts snippets when they run out of space, and the space is measured in pixels. That's why a title of 58 characters can fit while another of 54 gets cut. Wide letters take more room than narrow ones. This tool measures pixels the same way, so the bar tells you what will really happen.

These numbers are estimates. Google doesn't publish official limits, and it changes its design from time to time. Use them as a safe guide, put the most important words first, and you'll be fine whatever the exact cut-off is.

• Lead with the keyword. Put the phrase people search for near the start, so it survives a cut and shows the page is relevant.
• Promise something specific. "Free", "same day", "step-by-step" or a number gives people a reason to choose you.
• Match what the searcher wants. Someone searching "how to" wants a guide. Someone searching "near me" wants a local business. Write the title to fit.
• Put your brand last. A short brand name after a pipe or dash is fine. The keyword matters more than the brand when space is tight.
• Don't stuff. Repeating the keyword three times looks spammy and can get your title rewritten.
• Keep it unique. Every page needs its own title. Identical titles make your pages compete with each other.

Title formulas that work

• Keyword + Location | Brand, for local and service pages
• Keyword: Benefit | Brand, for service and product pages
• Keyword: The Complete Guide (Year), for in-depth articles
• Free Keyword | Brand, for tool pages

Think of it as a two-sentence pitch. Say what the page offers, why it's worth a click, and what to do next. Use plain words, include your keyword once in a natural way, and finish with a nudge like "Get a free quote", "See pricing" or "Learn how". Google bolds words that match the search, so your keyword also makes the result easier to spot.

Write for people first. A description stuffed with keywords reads badly, and a reader who feels sold to scrolls past it.

You'll sometimes see Google show a different title or description from the one you wrote. It does this when it thinks another part of your page answers the search better, or when your title is too long, stuffed with keywords or just says "Home". For descriptions, it often builds the snippet from your page text for each query.

You can't switch that off, but you can make it less likely. Keep titles short and descriptive, make sure the title matches the main heading of the page, and write a description that actually summarises the page. Then test it in this preview before you publish.

• Going over the limit. The important part ends up hidden behind "...".
• Leaving them blank. Google then picks random text from the page.
• Copying the same description to every page. Your results look identical and give people no reason to choose one.
• Using ALL CAPS or symbols. It looks like spam and can get rewritten.
• Forgetting the brand or the keyword. One makes you forgettable and the other makes you irrelevant.
• Promising what the page doesn't deliver. Visitors leave quickly, and that hurts you more than a low click rate.

Plenty of snippet tools only count characters. This one is built around how Google really displays results.

• Desktop and mobile previews, in light and dark mode
• Pixel-width bars for the title and description, so you see cut-offs before Google does
• Bold keyword matching, optional date and star rating
• Your site name, breadcrumb-style URL and an optional favicon
• Ten SEO checks that point out what to fix
• Title and description ideas for six page types
• Copy-ready HTML with optional Open Graph tags, plus image download
• Works in your browser, and nothing you type is sent to our servers